Lazard Consumer Pulse Survey: U.S. Consumers’ Appetite for Global Cuisine

Reports and studies — Financial Advisory, Consumer

October 13, 2021

Our third consumer pulse survey focuses on global cuisine consumption behavior. It was fielded in late summer, a period during which consumers had experienced more than a year of living through the COVID-19 pandemic, heavily reduced restaurant dining (as covered in our first consumer pulse survey), and increased scratch cooking at home. The consumer feedback we received has potential implications for food manufacturers, retailers, restaurants, and investors.

While a significant amount of the survey results confirmed our observations, such as high interest in exploring global cuisines in-home and away-from-home, sauces and seasonings are a gateway to global cuisine, and authenticity matters; there were also some more surprising results.

Lazard teamed up with CH Consulting Advisors to explore the ways U.S. consumers interact with flavors, foods, and ingredients from around the world.

In all, we took a demographically proportionate sample of 1,000+ consumers and asked them more than 20 questions about their global cuisine consumption behavior. Our goal was to better understand and identify potential whitespace within the food industry according to current consumer preferences. To that end, our survey asked questions such as – Who is most interested in global cuisine? How are they learning about global cuisine in restaurants and how is that affecting in-home cooking? Where do they get their information about global cuisine and why might they not cook it at home?

Download the review to read the findings in full.

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