Lazard teamed up with CH Consulting Advisors to explore the ways U.S. consumers interact with flavors, foods, and ingredients from around the world.
In all, we took a demographically proportionate sample of 1,000+ consumers and asked them more than 20 questions about their global cuisine consumption behavior. Our goal was to better understand and identify potential whitespace within the food industry according to current consumer preferences. To that end, our survey asked questions such as – Who is most interested in global cuisine? How are they learning about global cuisine in restaurants and how is that affecting in-home cooking? Where do they get their information about global cuisine and why might they not cook it at home?
Download the review to read the findings in full.
